Updated On : Apr-09,2025 Time Investment : ~10 mins

15 Prominent Digital Marketing KPIs to Track For Your Website Success

Please make a NOTE that you'll need to get 70% of questions correct in order to pass the quiz.

Which KPI measures the percentage of visitors who take a desired action on a website?

Bounce Rate

Click-Through Rate (CTR)

Conversion Rate

Cost Per Acquisition (CPA)
What does Cost Per Acquisition (CPA) represent in digital marketing?

Total marketing expenditure

Cost associated with acquiring a new customer

Average revenue per customer

Cost of running an ad campaign
Which metric indicates the percentage of email recipients who open an email?

Email Click-Through Rate (CTR)

Email Open Rate

Bounce Rate

Conversion Rate
What does a high Bounce Rate typically suggest about a webpage?

Visitors find the content engaging

Visitors are leaving the page without interacting

The page has a high conversion rate

The page is ranking well in search engines
Which KPI helps assess the profitability of a marketing campaign by comparing net profit to the cost of the campaign?

Return on Investment (ROI)

Cost Per Click (CPC)

Customer Lifetime Value (CLV)

Click-Through Rate (CTR)
Customer Lifetime Value (CLV) is crucial because it helps businesses understand:

The total revenue expected from a customer over their entire relationship

The immediate profit from a single transaction

The average cost of acquiring a new customer

The number of new customers acquired in a month
Which KPI measures the average cost incurred for each click in a pay-per-click advertising campaign?

Cost Per Acquisition (CPA)

Cost Per Click (CPC)

Click-Through Rate (CTR)

Conversion Rate
What does Social Media Engagement primarily measure?

The number of followers on social media platforms

The amount of content posted on social media

Interactions such as likes, shares, comments, and overall engagement with content

The frequency of posts on social media
Which metric indicates the percentage of website traffic coming from mobile devices?

Mobile Traffic Share

Bounce Rate

Click-Through Rate (CTR)

Conversion Rate
Customer Satisfaction Score (CSAT) is used to:

Measure the cost of acquiring a new customer

Assess how satisfied customers are with a product or service

Determine the number of repeat customers

Calculate the average revenue per customer

seo, digitalmarketing, offpageactivities, socialmediamarketing, socialmediaoptimization, socialmedia, generativeAI, chatgpt

Quiz Categories

Artificial Intelligence (1)
Blockchain (3)
Digital Marketing (13)
Machine Learning (2)
Python (3)

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